Cookie Policy

Cookies

Use of cookies

A cookie is a small text file which is placed onto your computer (or other electronic device) when you access our website. Visit South West Scotland uses cookies and other online tracking devices such as event tags, action tags, Local Shared Objects (‘Flash cookies’) on this website to:

• recognise you whenever you visit this website (this speeds up your access to the website as you do not have to log in each time);
• obtain information about your preferences, online movements and use of the internet;
• carry out research and statistical analysis to help improve our content, products and services and to help us better understand our visitor and/or customer requirements and interests;
• target our marketing and advertising campaigns and those of our partners more effectively by providing interest-based advertisements that are personalised to your interests; and make your online experience more efficient and enjoyable.

The information we obtain from our use of cookies will not usually contain your personal data. Although we may obtain information about your computer or other electronic device such as your IP address, your browser and/or other internet log information, this will not usually identify you personally. In certain circumstances we may collect personal information about you—but only where you voluntarily provide it, eg by contacting us or filling out an online form etc.

Consent (notification on home page)

There is a notice on our home page which describes how we use cookies and which also provides a link to our website privacy policy. If you use this website after this notification has been displayed to you, we will assume that you consent to our use of cookies for the purposes described in this website cookie policy and our website privacy policy.

Third-party cookies

We work with third party suppliers who may also set cookies on our website, for example Google maps, Facebook, Twitter, Vimeo which we use to display video content. These third party suppliers are responsible for the cookies they set on our site. If you want further information please go to the website for the relevant third party. You will find additional information in the table below.

Description of cookies

The list below provides more information about the cookies we use and why:

Name: Google Analytics – _ga
Cookie Description: Enables us to know what pages, content and activity a user has done for site analytics and performance measurement.
Function: Analytical/performance cookie
Purpose: Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
Expiry: 24 months
Privacy Policy: https://policies.google.com/technologies/partner-sites?hl=en-GB&gl=uk

Name: Google Analytics – _gat
Cookie Description: Limits the collection of data on high traffic sites or peak usage times. It expires after 1 day and does not collect data.
Function: Analytical/performance cookie
Purpose: Used by Google Analytics to throttle request rate.
Expiry: 1 day
Privacy Policy: https://policies.google.com/technologies/partner-sites?hl=en-GB&gl=uk

Name: Google Analytics – _gid
Cookie Description: Enables us to understand how a user to our website uses the website by generating analytical data.
Function: Analytical/performance cookie
Purpose: Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
Expiry: 1 day
Privacy Policy: https://policies.google.com/technologies/partner-sites?hl=en-GB&gl=uk

Name: Google Analytics – collect
Cookie Description: Collect is a pixel that enables us to understand what browser and device (ie mobile or desktop) the user is using and which website or social media platform they have used, alongside ours.
Function: Targeting/ Re-marketing cookies.
Purpose: Used to send data to Google Analytics about the visitor’s device and behavior. Tracks the visitor across devices and marketing channels.
Expiry: Session
Privacy Policy: https://policies.google.com/technologies/partner-sites?hl=en-GB&gl=uk

Name: vuid
Cookie Description: We host embedded video content on our site via vimeo, vimeo uses this cookie to track video views.
Function: Targeting/ Re-marketing cookies.
Purpose: Collects data on the user’s visits to the website, such as which pages have been read.
Expiry: 2 years
Privacy Policy: https://vimeo.com/privacy

Name: Facebook – fr
Cookie Description: This cookie will help deliver our advertising to people who have already visited our website when they are on Facebook or a digital platform powered by Facebook Advertising.
Function: Targeting/ Re-marketing cookies.
Purpose: Used by Facebook to deliver a series of advertisement products on Facebook.
Expiry: 3 months
Privacy Policy: https://www.facebook.com/about/privacy

Name: Facebook – _fbp
Cookie Description: This cookie will help deliver our advertising to people who have already visited our website when they are on Facebook or a digital platform powered by Facebook Advertising.
Function: Targeting/ Re-marketing cookies.
Purpose: Used by Facebook to deliver a series of advertisement products on Facebook.
Expiry: 3 months
Privacy Policy: https://www.facebook.com/about/privacy

Name: Facebook – tr
Cookie Description: This pixel will help deliver our advertising to people who have already visited our website when they are on Facebook or a digital platform powered by Facebook Advertising.
Function: Targeting/ Re-marketing cookies
Purpose: Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.
Expiry: Session
Privacy Policy: https://www.facebook.com/about/privacy